Creative Marketing

Creatives That Sell

Prevail believes that all content must be directed to a specific buyer persona at a particular stage in the buyers' journey. All designs must be more than just a pretty picture, they must speak to your audience about the benefits of your brand. All videos must tell a story that speaks to the viewer's emotions or needs and compels them to take action.

Prevail's creative design stands out not just for the amazing visuals alone, but because it also compels the viewer to pay attention to your messaging – take action and improve your bottom line in the process.

All designs are created in combination and based on the information we learned from the industry’s most comprehensive discovery and assessment process and our strategic expertise. While we are proud to deliver best-in-class innovative B2B designs, we take great pride in ensuring that the images will resonate with your audience and compel them to pay attention to your brand.

Content That Speaks

Prevail utilizes brand journalists to create content that makes a difference. Every piece of content created needs to address a Pain point, Interest, or Concern (PIC) of a buyer persona. When creating content, you need to make sure that there is the right type of content in various media formats (blogs, eBooks, videos, infographics, etc.) for each buyer persona and at each stage of the buyers’ journey.

We never create content for content's sake. It must always have a purpose that can be defined and that will help promote the buyer to the next stage of their journey.

The design and graphics are what will first draw the attention of the prospect to the page. It is not enough to have good art or quality production. Those design elements are what first will speak to the targeted persona.

The way you achieve content that will speak to the hearts and minds of your audience is to understand what each buyer persona needs to see at each stage of the buyers' journey. You need to understand what type of imagery will resonate with them, and finally, you need to know how to distribute that content so they will find it as they navigate their daily lives. That type of knowledge is never intuitive but must be uncovered.

Prevail Marketing has the most comprehensive discovery and assessment program that unlocks this information and allows us to create the type of content that will compel your target audience to engage with you.