Video Library
If a picture says a thousand words, a video brings you the world
December 2023
Growth Enablement - The ONLY Path to Growth!
Growth enablement looks beyond just the sales department and its relationship to marketing or software. It looks to the entire organization and seeks to optimize any and all opportunities to acquire, retain, upsell, and evangelize prospects and clients. It embodies the frictionless experience of the client throughout the entire lifecycle. 12/1/2023 Blog
Inbound Marketing is Dead! Long Live Inbound Marketing!
Inbound Marketing is Dead! Long Live Inbound Marketing! In 2005, Brian Halligan coined the term "Inbound Marketing" and shortly thereafter formed the greatest inbound marketing platform, HubSpot. But even HubSpot did not use that definition to grow its dynasty. Welcome to the New and Improved Inbound Marketing that even HubSpot embraces.. 12/2/2023 Blog
Make Sales Faster!!!! Use an Inbound Sales Methodology
The number one inbound marketing company, HubSpot, found a way to use inbound marketing tactics to generate sales quickly. Quit Cold Calling and use the Inbound Sales method. Learn the five-step approach to quick sales Methodology 12/3/2023 Blog
Client Retention - You're Either The Solution or The Problem
Client retention is all about building, and maintaining the client's trust. Mistakes will happen, problems will arise, and if you have built trust with the client, they will afford you the time and opportunity to remedy them. 12/4/2023 Blog
Discover How to Create Great Content
Create Compelling Content - Use the Content Marketing Formula
Create compelling content using the content marketing formula. By following these best practices content marketers can optimize their strategies, improve #SEO, and achieve qualified leads. 11/6/2023 Blog
November 2023
Your Marketing Department has the Power to Prevent Churn
Today’s discussion is where the rubber meets the road. We will discuss the actual strategies that the Marketing department should undertake to ensure that clients feel valued and want to continue doing business with you..#MarketingTips #BestPractices. #churn #customer retention #marketingstrategy #marketing #blogs. 11/29/2023 See Blog
Serious About Client Retention? Better call Sales (and Product Team)
Today’s discussion is about the expanded role that the Product Development and Sales Department needs to take to help eliminate churn. Simply relying upon Customer Support will result in higher churn that translates to slower growth and decreased profitability.#MarketingTips #BestPractices. #churn #customer retention #marketingstrategy #marketing #blogs. 11/30/2023 See Blog
How to Grow Your Business Through Better Customer Retention
Grow your business faster through better client retention. Client retention needs to be held in the same regard and has the same level of time, talent, and resources as customer acquisition.#MarketingTips #BestPractices. #churn #customer retention #marketingstrategy #marketing #blogs. 11/28/2023 See Blog
Learn How to Prevent Customer Churn!
A Harvard Business School study showed that, on average, a 5% increase in customer retention rates results in a 25% – 95% increase in profits. We start a five-day discussion that looks at each department's role in improving customer retention rates. Over this period, we will give concrete strategies that work. #MarketingTips #BestPractices. #customerretention #churn #Sales #marketingstrategy #marketing #blogs. 11/27/2023 See Blog
B2B SaaS - How to Create a Winning Strategy for Growth
Are you a frustrated B2B SaaS owner who is frustrated because your business has little to no growth? Are clients churning as fast as you bring on a new one? Today, we start a five-part series on How to Grow Your B2B SaaS Business. We invite you to come along and learn marketing strategies that have been highly successful for our clients #MarketingTips #BestPractices. #B2BSaaS #SaaS #Growth #Sales #marketingstrategy #marketing #blogs. 11/22/2023 See Blog
Foundational Strategies to Grow Your B2B SaaS Business
There is no silver bullet, or secret strategy, that will deliver you marketing/sales success. It is all about doing a lot of activity, right. The reality is a lot of SaaS marketing is a game of inches, where incremental improvements and optimizations will result in a percentage increase in demos. Those seemingly small incidental increases add up. Today, we are going to examine some of the fundamental programs that we have utilized in successful SaaS marketing programs. .#MarketingTips #BestPractices. #B2BSaaS #SaaS #Sales #marketingstrategy #marketing #blogs. 11/23/2023 See Blog
Four Spectacular B2B Marketing Strategies
I always tell my clients that there is no silver bullet that will bring you marketing/sales success for B2B SaaS Marketing. My clients will tell you I am wrong, that these four strategies changed their stars. It took their struggling B2B SaaS sales and turned it into a flow of high-quality prospects that closed. .#MarketingTips #BestPractices. #B2BSaaS #SaaS #Sales #marketingstrategy #marketing #blogs. 11/24/2023 See Blog
Get B2B SaaS Wins Before 2024
The year is about to close out and you have not yet met your quota. We have strategies that will help you close out 2023 with a bang! The only catch is you need to act now!.#MarketingTips #BestPractices. #B2BSaaS #SaaS #Sales #marketingstrategy #marketing #blogs. 11/25/2023 See Blog
One of the reasons that B2B SaaS companies fail is they either are not paying attention to the right metrics, or failing to correct those they are tracking. We share our scorecard on the metrics you need to track for B2B Success.#MarketingTips #BestPractices. #B2BSaaS #SaaS #Sales #marketingstrategy #marketing #blogs. 11/26/2023 See Blog
Get B2B SaaS Measure What Matters
Learn How Your Home Page Can Build Trust and Conversions
Learn how to leverage social proof by providing evidence that others have had positive experiences with the product or service being offered. It utilizes several principles from “Influence: The Power of Persuasion” by Dr. Robert B. Cialdini. Specifically, the Law of Social Proof, the Law of Authority, and the Law of Liking.:#MarketingTips #BestPractices. #UX/UI #WebsiteDesign #Website Development #marketingstrategy #marketing #blogs. 11/21/2023 See Blog
Account-Based Marketing
ABM works, because it provides targeted outreach to companies you know would benefit from your services by leveraging a highly personalized buying experience directed toward decision-makers and internal influencers. Our ABM eBook is designed to provide you with an understanding of how to implement an ABM program utilizing best practices. We have utilized this methodology for a number of clients, and the results have been spectacular. #MarketingTips #BestPractices. #ABM #account-based marketing #marketingstrategy #marketing #blogs. 11/15/2023 See Blog
Marketing Automation - Why You Need It
One of the most foundational pieces of software necessary for a successful marketing program is a Marketing Automation Platform. That is why it still surprises me when a company wants to engage in our results-driven approach to marketing/sales success but balks at the use of the right software or tools. #MarketingTips #BestPractices. marketingautomation #HubSpot #Marketo #Pardot #marketingstrategy #marketing #blogs. 11/16/2023 See Blog
Marketing Automation - How to Evaluate Your Options
What factors should you consider when buying a Marketing Automation Platform? There are a vast number of factors that need to be considered. A few of them are: Cost What do you need it to do? Learning Curve/Ease of Use Scalability Data Security Customer Support Integrations rCommerce v. eCommerce Marketing/Sales Alignment #MarketingTips #BestPractices. marketingautomation #HubSpot #Marketo #Pardot #marketingstrategy #marketing #blogs. 11/17/2023 See Blog
UX/UI Failures: Main Navigation
Are you able to attract visitors to your website, but you can't make them stay? SHAKE IT OFF! Seriously the problem might be your website's ux/ui. Today we are starting a series on best practices and some of our pet peeves on how too many companies are crippling their efforts through foolish mistakes. Today, we will discuss the UX/UI of the main navigation menu.#MarketingTips #BestPractices. #UX/UI #WebsiteDesign #Websit Development #marketingstrategy #marketing #blogs. 11/18/2023 See Blog
We will give you psychological tricks and strategies to keep people engaged. The importance of user experience (UX) and user interface (UI) on the home page of a website cannot be overstated. The home page serves as the virtual front door to a website, and it is crucial to make a positive first impression.#MarketingTips #BestPractices. #UX/UI #WebsiteDesign #Websit Development #marketingstrategy #marketing #blogs. 11/20/2023 See Blog
The header is one of the most important features on your website, as the ratio between the space it takes and the benefits it gives, is unparalleled. In fact, we contend that the header is the most valuable real estate on the entire website. It must attract and compel the visitor to act. Most visitors will not navigate any further into the website unless the header:#MarketingTips #BestPractices. #UX/UI #WebsiteDesign #Websit Development #marketingstrategy #marketing #blogs. 11/19/2023 See Blog
How to Keep Visitors Engaged on Your Website
Don't Squander Your Most Valuable Real Estate - Your Header
How to Build a Website that will Please Google and Convert Customers
Part 1 of a series on how to make your website resonate with your customers and deliver results #MarketingTips #BestPractices. #websites #marketingstrategy #marketing #sales. 11/8/2023 See Blog
Gamification has taken the marketing world by storm, and for good reason. It is a powerful tool that can help businesses build client retention and create brand advocates. #MarketingTips #BestPractices. #Gamification #marketingstrategy #marketing #sales. 11/9/2023 See Blog
The Magical Mysterious World of Growth Hackers
While the agency model is not broken, it does have its limitations. Not every business can afford to hire a full-service agency Sometimes a Fractional CMO/CGO is all that is needed. #MarketingTips #BestPractices. #buyerpersona #marketingstrategy #marketing #sales. 11/7/2023 See Blog
Is the Agency Model Broken? No, but Maybe you just need a Fractional Chief Growth Officer
Level Up Your Marketing: The Power of Gamification
The key traits of a great Growth Hacker are daring creativity and an understanding of both metrics and marketing. Growth Hackers are more than marketers; they may impact the distribution and the product itself to foster overall growth. #MarketingTips #BestPractices. #GrowthHackers #marketingstrategy #marketing #sales. 11/10/2023 See Blog
This eBook is NOT a regurgitation of information currently available in those other publications that proclaim themselves to be the definitive guide. We have endeavored to provide a unique perspective, the most current information, and a complete re-examination of the space and practices. #MarketingTips #BestPractices. #InfluencerMarketing #marketingstrategy #marketing #sales. 11/11/2023 See Blog
The ALMOST Definitive Guide to Influencer Marketing
The one book every person should read, and that has helped me more than any other business publication, is “Influence: The Power of Persuasion” by Dr. Robert B. Cialdini. This book provides you with tools to craft compelling marketing messaging, obtain sales, and win arguments. #MarketingTips #BestPractices. #InfluencerMarketing #marketingstrategy #marketing #sales. 11/12/2023 See Blog
The Laws of Influence - the Psychology of Getting to YES
We will explore four leveraging strategies that Prevail Marketing has successfully utilized for our clients. These strategies created exponential growth for them, and they can for you. The four strategies are: Influencer Marketing Affiliate Marketing Referral Programs Reseller Programs. #MarketingTips #BestPractices. #leverage #affiliate #resellers #refferals #influencers #marketingstrategy #marketing #blogs. 11/14/2023 See Blog
Writer's block is a real thing. You can be cranking out content, and suddenly, you are at a loss for what you should say next. Maybe you are lucky, and you have enough written that you can simply stop and write a conclusion. But what do you do if you are only 600 words into a long-form blog that has a 1500-word minimum? The good news is that we have developed several strategies you can employ to overcome it. #MarketingTips #BestPractices. #ContentMarketing #marketingstrategy #marketing #blogs. 11/13/2023 See Blog
Leverage Your Way to Growth
How to Solve Writer's Block
The Great Marketing Experiment of 2023/24
Prevail Marketing begins the Great Marketing Experiment by posting content every day on eight platforms for one year. 11/1/2013. See Blog
How do You Define Marketing Success?
Prevail Marketing believes the ONLY definition of marketing/sales success is SUBSTANTIAL increases in CUSTOMERS, REVENUE, and PROFITABILITY. 11/2/2023 See Blog
How to Achieve Marketing/Sales Success!
Defining marketing success is easy, but achieving it is harder and requires four elements: Talented People, Proven Process Discipline, and Reporting. Learn the secrets and techniques that have been developed and refined over 15 years. 11/3/23 See Blog
How to Create Buyer Personas
Buyer Personas are not a person's demographics or a fictional construct. They are developed through a process and will tell you what content you need to create and where you should distribute it to attract, engage, and nurture a person from a prospect to a client. 11/4/23 See Blog
Blog Your Way To Growth
This is part three of our Marketing/Sales Success series. Part one was entitled How to Achieve Marketing Sales Success (The Secrets Revealed). Part two covered How to Create Buyer Personas. We discuss how to use the information you obtained. #buyerpersona #marketingstrategy #marketing #sales. 11/5/2023 See Blog
Buyer Personas - The Foundation of Marketing Strategy
Do you want Google to fall in love with you? Then blog your way into the search engine's heart and find yourself on page one! #MarketingTips #BestPractices. #buyerpersona #marketingstrategy #marketing #sales. 11/6/2023 See Blog
Contacts:
prevailer@prevail.marketing
(424) 543-6500