Marketing and Sales Strategies and Programs - Article Directory

B2C E-Commerce

Blogging

• SaaS Marketing - How to Create a Winning Strategy (Part 1)

• Marketing Strategies to Grow Your SaaS Company (Part 2)

• Marketing Strategies to Grow Your SaaS Business (Part 3)

• Marketing Strategies to Grow Your SaaS Business (Part 4)

• B2B SaaS Marketing and Sales Metrics (Part 5)

• Blogging Your Way to Growth!

• Blogging Made Easy - Writer's Block

Buyer Personas

• How to Create Buyer Personas

• Buyer Personas - the Foundation of Strategic Marketing

Fractional CMO/CGO

Marketing Experiment

• The Great Marketing Experiment of 2023/24

• The Great Marketing Experiment - November 2023 Update

Marketing/Sales Success

• How do you Define Success?

• How To Achieve Marketing/Sales Success

Marketing Strategies

• Fractional CMO/CGO - Is the Agency Model Broken?

• How To Hire and Manage a Fractional Chief Marketing Officer

• Fractional CMO - 6 Unique Use Cases

• Introducing the NEW and IMPROVED Inbound Marketing

• Top Marketing Strategies to Engage Before 2023

• Marketing is Just Like Building a Home

• Strategic Marketing Steps to Ensure Success in 2025

Psychology of Marketing

• The Laws of Influence: The Psychology of Getting to Yes

• Form Over Substance Can Win The Client

Technical Marketing

• Marketing Automation - Fundamental to Your Success!

• Marketing Automation - What Factors to Consider

• MarTech - The Evolving Landscape of Marketing Technology

Website: Design, Development & Performance

• Performance-Driven Website Design and Development

• UX/UI Failures - The Main Navigation

• UX/UI Failures - Header

• UX/UI Failures - Homepage (Part 1)

• UX/UI Failures - Homepage (Part 2)

Growth Enablement

Sales

• The Power of Inbound Sales - A Better than Cold Calling

• Sales Best Practices - Speed To Lead

• Sell More by Telling a Story of Benefits

• Sales Playbook - Getting The Meeting

• Sales Experiment That Will Boost Sales in December

• Customer Churn: The Struggle Is Real

• The Client Retention Lifecycle: Departmental Roles

• Client Retention - The Marketing Department's Role

• Customer Retention - Product Development and Sales Dept.

• Client Retention - Operations, Support, and C-Suite Roles

Content Marketing

• Discover How To Create Great Content

• Content Marketing Formula - Rules for Success

• Infographics 101: Secrets, Tricks, and Design

• Creating Compelling Case Studies - Part 1

• Crafting A Case Study for B2B Marketing - Part 2

• Compelling Case Studies - Tips and Tricks - Part 3

• Growth Enablement - We ALL Win or Nobody Wins

• From Smarketing to Growth Hacking - How Aligned Are You?

Lead Nurturing

• Mastering The Art of Email Nurturing

• Lead Nurturing - Why it Matters and How to do it Right

Social Media Marketing

• Top Fifteen Mistakes That Social Media Managers Make

• Using Organic Social Media Marketing to Obtain Sales

• Social Media Marketing - User Generated Content

• Social Media Marketing - Is Pay for Play Worth It?

• How To Set Up a Paid Social Media Campaign

• Leveraging X For B2B Marketing - Best Practices

• How To Use Reddit for Marketing

Influencer Marketing

• The ALMOST Definitive Guide To Influencer Marketing

• Who Are Influencers?

• The Science Behind Influencer Marketing

• Influencers - How to Measure Performance

• How to Find the Right Influencer

• Influencer Marketing - The Impact of Artificial Intelligence

• How to Become a Paid Influencer in 12 Easy Steps

• Influencer Marketing - Know Your Legal Duty

• FTC Regulates Influencers - Strategies for Compliance

Growth Hacking

• The Magical Mysterious World of Growth Hackers

• Growth Hacking - How to Implement a Program

• Growth Hacking - Making the Case to Management

• Growth Hacking - 5 Highly Effective Campaigns

• Marketer's Guide to A/B Testing

• Growth Hacking - Methods Beyond A/B Testing

Gamification

• Level Up Your Marketing: The Power of Gamification

• Gamification - Make Marketing Fun Again

• Gamification - All Games Have Rules

• Gamification - Campaigns for All Occasions

Account-Based Marketing

• Account-Based Marketing

• Stop Waiting for Your Ideal Client - Use ABM

• ABM - Strategies for Targeted Success

Video Marketing

• The Power of Videos - Why You Need Them For Marketing

• Ten Marketing Videos Every Company Needs (Part 1)

• Ten Marketing Videos Every Company Needs (Part 2)

• Ten Marketing Videos Every Company Needs (Part 3)

Landing Pages

• An Ethical and Compliant Healthcare Referral Program

• Effective Marketing Strategies for Recovery Centers

• Strategies to Generate Referrals for Healthcare Clinics

• Marketing A Fertility Clinic

• Marketing Software to Healthcare Staffing Company - Part 1

Email Marketing

Startups

• Startups - Common Mistakes Founders Make

• Top 15 Marketing Campaigns for Startups (Part 1)

• An Ode to Startups - A Public Letter to Founders

• Top Ten Risks for Startups and How to Mitigate Them

• Navigating the Fundraising Journey

• The Pro Forma - The Foundation of Every Startup

• How To Create a Winning Go-To-Market Plan (Part 1)

• How To Create a Winning Go-to-Market Plan (Part 2)

• How To Set Up a Winning GTM Sales Program (Part3)

• Examples of Successful GTM Plans (Part 4)

Search Engine Optimization

• Fast and Furious Websites are Good SEO

• Website Load Speed - User Experience

• SEO Basics - Can Your Website Be Crawled and Indexed

• SEO: How to Optimize On-Page, Technical, and Performance

• SEO - Link Building 101

• SEO - Internal Linking 101

C-Suite Marketing

• How to Influence the C-Suite to Buy

• The Psychology of the C-Suite: Unlocking CEO Mindset

• Four Myths of Marketing to the C-Suite

• Capturing the C-suite With Owned Media

• Captivating the C-Suite With Earned Influence

Earned Media

• Earned Media Can Boost Your Brand's Reputation and Sales

• Five Winning Earned Media Campaigns

Public Relations

• Public Relations - Strategic Insights

• Elevate Your Brand: Public Relations Best Practices for 2024

Guerrilla Marketing

• Guerrilla Marketing - Hits and Misses

• Guerrilla Marketing - Why You Need a Program

• Guerrilla Marketing - How To Succeed

Paid-Demand

• So You Want to Start a Podcast?

• The Untapped Potential of Podcasts - Using Best Practices

Healthcare Marketing

Crypto Currency Marketing

• Artificial Intelligence - Risks, Benefits, and Rewards

• How to Market Artificial Intelligence Platforms

• Best Artificial Intelligence Platforms for Marketing

• The Future of Marketing - Artificial Intelligence 101

• Marketing - The Impact of Artificial Intelligence

Product Marketing

• Product Marketing 101

• Essential Strategies for Product Marketers

• The Do's and Don'ts of Product Marketing

• CryptoCurrency 101

• Marketing Utility Coins vs. Meme Coins

• Understanding Non-Fungible Tokens (NFTs) 101

• How To Market Non-Fungible Tokens (NFTs)

• How to Bring a Stablecoin to Market

Artificial Intelligence Marketing

• Landing Pages - How to Optimize for Conversions

• How to Create Landing Pages that Convert

Cybersecurity Marketing

• Cybersecurity 101

• Cybersecurity - Who to Market to and How

Law Firm Marketing

• Navigating Legal and Ethical Advertising Restrictions

• Strategies for Marketing a Personal Injury Firm

Financial Services/Fintech

• Navigating the New World of Fintech

• How to Market Fintech

E-Commerce Marketing

• Comparing E-Commerce Platforms

• How to Effectively Market B2B E-Commerce Company

Professional Services Marketing

Branding

• The Importance of Doing Branding Right

• Developing Brand Guidelines

• Co-branded Emails - The Strategy You Need to Try

• Co-branded Emails - Guaranteed Results

• Email Marketing is not Dead - You Just Forgot the Benefits

• Transactional Emails - Marketing's Trojan Horse

Event Marketing

• The Importance of Trade Shows and Conferences

• Optimizing Your Trade Show Participation

• Webinars: A Marketing Tool That Converts

• Marketing to Professional Service Companies

• Marketing to Lawyers and Law Firms

• How to Market to Accountants

• Understanding Buyer Personas in Real Estate

• Unlocking Marketing Strategies for Real Estate Firms

Client Retention

Tech Marketing

• Marketing Complex Product Solutions

• How to Market and Sell Software to Enterprise Clients

Podcasts

• Introduction To Paid-Demand

• Paid-Demand Tips and Tricks

• Revolutionizing Paid Demand - Artificial Intelligence

• Retargeting 101: Bring Back Website Visitors

Referral Marketing

• The Power of Testimonials

• Review Gating - Compliance and Maximizing Positive Reviews

• Leverage Your Way To Success

Manufacturer Marketing

• A Guide to Marketing For Manufacturing Companies

B2B SaaS

• B2C E-Commerce - A Primer on Distribution Channels

• B2C E-Commerce Marketing Strategies

• Direct-To-Consumer Marketing - Cutting Out The Middleman

• Scaling B2C businesses through B2B Marketing

Personalization

• The Power of Personalization in Marketing Campaigns

• Leveraging Personalization - Best Practices

ChatBots

• ChatBots - Best Practices, Use Case, and Limitations

Data-Driven Marketing

• Data-Driven Marketing - The Secret Sauce (Part 1)

• Data-Driven Marketing - Best Practices & Strategies (Part 2)

• Data-Driven Marketing - The Prevailing Way (Part 3)