Data-Driven Marketing

Harness The Power of Data-Driven Marketing

Data-driven marketing is essential for achieving marketing and sales success in today’s competitive landscape. By leveraging data analytics, businesses can gain valuable insights into customer behavior, preferences, and trends, allowing them to tailor their marketing strategies effectively.

Prevail Marketing incorporates data-driven marketing into every aspect of its engagement. We pride ourselves on never having to guess what is working or what needs to be further optimized. Every engagement has an aggressive A/B testing protocol.

We begin each engagement with the industry's most comprehensive discovery and assessment process. We know your industry, competitors, and marketplace and understand the numbers driving conversion and success. Through this process, we set up a marketing scorecard that will track virtually every key performance indicator (KPIs) that will impact your growth and profitability.

Our marketing scorecard tracks well over 400 KPIs each month. These numbers are used to optimize budgets by allocating resources to the most effective channels and maximizing return on investment.

Prevail's Marketing Scorecard

This approach allows us to identify your targeted personas more precisely, craft personalized campaigns that resonate with them, and help move them through the buyer's journey. If you feel that your marketing program is out of control and don't understand what it will take to achieve your goals, it is time to take data-driven marketing for a ride.

Data-Driven Marketing Blogs

Understand the Power and Opportunity that Happens When You Follow The Numbers

Data-Driven Marketing

The Secret Sauce - Part 1

Data-Driven Marketing

Best Practices & Strategies - Part 2

Data-Driven Marketing

The Prevailing Way - Part 3