We Take the Guesswork out of Success

Our unique discovery and assessment and metric tracking ensure that we have the right plan to deliver growth

WELCOME TO THE REALM OF LIMITLESS CREATIVITY AND UNPARALLELED GROWTH

The primary objective of ANY marketing initiative must always be to achieve marketing/sales success. That success is achieved through a combination of highly talented people and the process they use in creating that success. Prevail Marketing has some of the most talented people and utilizes processes that have been developed and refined over the last decade. These processes have proven effective in a multitude of engagements and across all verticals.

At the outset of every engagement, we align ourselves with the client so we become an extension of their operations. That means that our engagement ensures we have the knowledge and flexibility to quickly adjust when an opportunity presents itself. This process can be up to seven steps depending on the nature of the engagement.

Snapshot Report is a pre-engagement analysis conducted before our first meeting so we can better understand the issues and problems confronting prospective clients. We analyze over 35 categories and upwards of 175 data points.

Engagement Brief is collected once you become a client. This is a structured questionnaire that provides you an opportunity to share everything you believe would be beneficial for us to know about your company, people, operations, and objectives.

Strategic Buyers' Insight Report is a detailed examination of all industry, company, and competitive factors that might impact your growth. While each report’s contents will vary depending on the company, the typical areas analyzed are:

• Industry

• Total Addressable Market

• Competition

• Traffic Flow Origination

• Website Performance

• On-Page SEO

• Event Marketing

• Content Marketing Program

• Social Media

• Demand Generation

• Lead Nurturing

• Influencer Marketing

• Email Marketing

• Account Based Marketing

• Earned Media

• Public Relations

• Performance SEO

• Inbound Marketing Program

• Organic Traffic Performance

• Paid Demand Initiatives

• Content Marketing Program

• Technology Utilization

• Sales Program

• Organizational Need

Buyer Persona Report is so critical to your success that Prevail Marketing incorporates our buyer persona process into all our engagements. This report tells you:

• Priority Initiatives – What problem triggered the search for a solution

• Success Factors – What the buyer’s consider a successful engagement

• Perceived Barriers – What barriers prevented this buyer from choosing your company

• Buying Process – Process used to decide whom to purchase from

• Places of Engagement – Where did they go to investigate a solution to the problem

• Decision Criteria – What criteria did this buyer use to compare options

Buyers’ Sentiment Report simply consolidates the common themes and concerns for each persona and shares in a single chart

Buyers’ Journey Report looks at all the information you compiled and begins to identify which personas own that stage, the messaging they need to learn, and where they go to research or find that information.

Marketing Plan is created once we completely understand your client, your industry, and your competition. Our omni-channel comprehensive plan details exactly what campaigns and activities will take place over the next quarter and what we anticipate the results will be. We do our research, so we don't have to guess.

The Process Will Dictate Your Success

Every client gets the benefit of the most comprehensive program of any agency in the industry. This allows us to implement marketing/sales initiatives that really work. No Hype - Just Results.

Monthly KPIs Report Each month we track and report on 400 KPIs. These metrics will tell the story of how well your marketing programs are working. It allows us to increase efforts in those programs that are working and refine, adjust, or discard programs that are not. We never have to guess as numbers do not lie. While we track 400 KPIs, we NEVER forget that the only KPIs that matter are increases in customers, revenue, and profitability.