Video Library
If a picture says a thousand words, a video brings you the world
February 2024
Video - Why You Need Guerrilla Marketing
Guerrilla marketing can be a highly effective strategy for all types of organizations, but it is particularly well-suited for startups and early-stage companies that may have limited resources. By utilizing unconventional and low-cost tactics, these organizations can gain significant brand exposure and reach their target audience in unique and memorable ways. We examine all the reasons you need a program. 2/01/2024 Blog
Video - Guerrilla Marketing Best Practices
When contemplating a guerrilla campaign, keep in mind that a failure can be extremely costly to the brand. Guerrilla marketing is the creative use of novel, or unconventional, methods in order to boost sales or attract interest in a brand or a business. We shared some epic failures in a video called Guerrilla Marketing – Hits and Misses. We tell you the secret of how to make your event one that everyone will remember and amplify for the right reasons. 2/2/2024 Blog
January 2024
Video - Guerrilla Marketing - Hits & Misses
If your revenue dictates that you need to do more with less, guerrilla marketing is a highly impactful way of increasing brand awareness for little or no cost. Discover what is possible and what can happen if not properly planned and executed. We share with you 7 different types of guerrilla marketing and talk about the hits and misses that define the space. 1/31/2024 Blog
Video - Earned Influence - The Ticket To Sell To The C-Suite
Earned Influence is a form of publicity gained through promotional efforts rather than paid advertising, and has emerged as a powerful tool to capture the attention of the C-suite and convert them into buyers. In this blog post, we will explore the process of leveraging earned influence, discuss best practices, and provide compelling statistics to demonstrate its effectiveness in driving conversions. 1/29/2024 Blog
Video - Form Over Substance Lands Clients
Form Over Substance Can Win a Client What an outrageous statement to make. The way you present a matter can be more important than the actual content itself. When individuals can see how a particular offering will directly benefit them, they are more likely to advocate for its adoption within their organization. While facts and information are undoubtedly important, the way they are presented and packaged can make all the difference in capturing the audience's attention and conveying a message effectively. Therefore, form, with its ability to captivate and engage, can often be more influential than substance alone. 1/30/2024 Blog
Video - Elevate Your Brand Through Public Relations
Public relations (PR) is often the most overlooked and unsung hero of marketing. Too many companies miss the golden opportunity to share newsworthy information, because they either don’t understand how effective communicating the story would be, or they simply do not prioritize the time to allow it to happen. Today we are going to discuss best practices, the metrics you need to track, and proof as to how important it is to have such a program. 1/27/2024 Blog
Video - Capturing C-Suite With Owned Media
In today's digital age, businesses have numerous avenues to promote their products and services to c-suite executives, Owned media unlike earned or paid media, allows businesses to have full autonomy over their messaging, branding, and content distribution. In this article, we will delve into how earned media is an effective method to attract and influence the C-suite to buy your product or services. We will share specific techniques that will help you find an audience with the C-suite and the opportunity to sell them. 1/28/2024 Blog
Video - 5 Earned Media Campaigns
Here are 5 earned media campaigns that were so effective that our clients ran them year after year. They delivered phenomenal results for just the cost of production. If you are a startup, an early-stage company, or just one that has limited resources, you need to consider these programs. Earned media is a crucial aspect of any company's marketing strategy. To achieve increased brand awareness and growth, we shared five strategies that your company can adopt and implement. These strategies serve as a sample and can be easily duplicated. By leveraging earned media, you can effectively build your brand's reputation, expand your reach, and grow your company. 1/25/2024 Blog
Video - Public Relations - Strategic Insights
PR is a cost-effective way of getting brand awareness, attracting investors, managing reputation, and driving growth. It is much more than making a Press Release. It is your bridge with your target audience, community, and investors. Learn how to effectively utilize a PR Strategy. 1/26/2024 Blog
Video - Leverage Earned Media For Growth
Earned media is a cost-effective way to but through the noise and clutter of paid ads. It is a more trustworthy and authentic way of communicating your brand messaging to your target audience. 1/23/2024 Blog
Video - The Trojan Horse of Marketing
Every company struggles to get prospects and customers to open up the emails they send. Imagine if you had a backdoor that allowed you to get past all the filters. A method where you knew that your recipient was waiting for it and would open that email over 80% of the time. We share with you your own personal trojan horse of marketing - transactional emails. 1/24/2024 Blog
Video - What Every Influencer Needs To Know
In recent years, influencer marketing has become a powerful tool for businesses to reach their target audience and promote their products or services. However, with the rise of this industry, there has also been increased scrutiny and regulation surrounding the activities of influencers and the companies that use them for marketing. This does not represent legal advice but we simply want to make sure that both influencers and those companies that engage them, fully understand that you need to do your own due diligence to make sure that the entity you are working with (either side) is both ethical and adherent to all legal requirements. 1/21/2024 Blog
Video - 4 Myths of Marketing to the C-Suite
Is the C-Suite your target audience? Trying to figure out the formula that will get you inside the boardroom to sell? Then avoid some of the common mistakes that many companies make. We share the 4 myths on marketing to the C-suite that are causing companies to miss out on opportunities. 1/22/2024 Blog
Video - Secret Sauce for More Sales
We open up our sales playbook and share with you the secret sauce that has changed the stars for many of our clients. If you are in consultive sales where you need to speak to a prospect to close the deal, this video is for you. Every client that has adopted this approach has seen dramatic increases in closed sales and higher deal values. 1/19/2024 Blog
Video - Email Marketing - Inexpensive, Effective, Immediate Results
Email marketing is an essential tool for businesses, as it allows them to directly communicate with their target audience. It offers numerous benefits, such as cost-effectiveness, reaching a wide audience, and generating higher ROI. campaigns, businesses can build strong relationships with their customers, increase brand awareness, and drive sales. Email marketing also provides valuable insights into customer behavior and preferences, enabling businesses to refine their strategies and improve their overall marketing efforts. 1/20/21 Blog
Video - Speed To Lead Can Increase Sales by 391%
If can only make one fix to your Sales program, introduce Speed to Lead. Five minutes from a prospect's inquiry is no longer the gold standard. If you want to be the industry leader in your sector, you need to be responding in the first minute. We share with you practical steps that will allow you to achieve that standard 1/17/2024 Blog
Video - Story Time About Your Brand's Benefits
Every day, businesses around the world grapple with the same issue. How can I increase sales? The answer to this question is the defining factor between those who are successful and those who fail. It is obvious that figuring it out is not easy when 90% of all businesses fail and 70% shut their doors within two years. What do those who survive have that those who fail do not? They sell the benefits of their products. They become master storytellers who create memorable experiences that motivate and sell. Isn't time you told the story of your brand's benefits? 1/18/2024 Blog
Video - Unlock the CEO Mindset for Effective Marketing
Marketing to the C-Suite requires a deep understanding of their psychology and preferences. By aligning your strategies with their mindset, focusing on efficiency, building trust, appealing to their competitive nature, personalizing your approach, and keeping up with the latest trends, you can effectively capture their attention and drive successful marketing campaigns. We discuss the three attributes that are found in EVERY CEO: Control, Ego, and Fear and how to mobilize these to reach, engage, and sell to the C-Suite. 1/15/2024 Blog
Video - SEO Is Your Site Being Indexed?
Two basic components of SEO are crawlability and indexability of your website. If a bot is unable to crawl and index a page, it will not be ranked by Google. If your site cannot be ranked, you will not get any organic search traffic. Growing any business without organic search is both expensive and unlikely. When a website is optimized for on-page SEO, it means that the content is structured in a way that search engines can easily understand and categorize. 1/16/2024 Blog
Video - Creative Ways a Fractional CMO Can Spur Growth
A Fractional Chief Marketing Officer can be incredibly beneficial to an organization in several ways. In addition to the usual responsibilities associated with this role, they also have the flexibility to provide assistance across different departments. We share six unique ways to use your new CMO 1/13/2024 Blog
Video - How to use Leverage and Influence to get the C-Suite to Buy
If the sale of your product requires C-suite approval, then this article will give you actionable strategies to reach and convert them into customers. The commonality between the approaches we discussed to reach the C-Suite is the ability to leverage the influence a third party has over them. 1/14/2024 Blog
Video - How to Become an Influencer?
We live in a world where it seems everybody wants to be a paid influencer. If you spend any time on TikTok, Instagram, X, YouTube, or any number of social platforms, your “FYP” is filled with those who want to quit their 9-5 and become the next internet sensation. While I can't guarantee these 12 steps will make you an influencer, I can guarantee that if you don't follow them you won't. 1/11/2024 Blog
Video - How to Hire and Manage a Fractional CMO
Hiring anyone can be a leap of faith but never more than when you hire a member of senior management who will be in charge of the growth of your company. Finding the person for any position requires a defined process that establishes, upfront, the qualifications and parameters of the position. The elements that we are going to share are not factors that we pulled from thin air, but what we learned from interviewing opportunities and lost closed opportunities from organizations considering us for Fractional Chief Marketing Officer and Fractional Chief Growth Officer positions.1/12/2024 Blog
Video - Fast and Furious Challenge
Fast and Furious Websites are Good SEO Maybe we took creative license with "furious," but if your website does not load fast, your prospects will be furious, if Google even shares it with them. If you are serious about growing your business in 2024, we have a challenge for you. In this video, we share foundational knowledge you need to implement for marketing/sales success. The first ten companies that follow the instructions contained in this video will get personal coaching. Challenge On! 1/09/2024 Blog
Video - Improve User Experience, Conversions, and Loyalty with Speed
Search Engine Optimization (SEO) is a critical component for any marketer who wishes to obtain organic traffic. There are many elements that comprise SEO, but as we pointed out in our last blog, the load speed of your website is a significant factor. Even when your marketing plan relies on direct traffic or backlinks, how fast your website loads can make or break your engagement. 1/10/2024 Blog
Video - Gamification- The House Always Wins
It is crucial to emphasize the importance of setting up and continuously monitoring any gamification program to ensure that it delivers the desired results and has a positive Return on Investment (ROI). Proper setup involves designing the program in a way that aligns with the objectives and targets of the organization. initiatives to ensure their effectiveness and success. 1/07/2024 Blog
Video - Best 3 Gamification Campaigns
We explored three distinct ways in which these programs can be effectively utilized. Firstly, they can be employed for client retention purposes. By incorporating game-like elements into loyalty programs, we can enhance customer engagement and encourage repeat business. Secondly, gamification programs can serve as a powerful tool for motivating brand advocates. By rewarding customers for promoting and advocating for our brand, we can strengthen their loyalty and encourage them to spread positive word-of-mouth. Lastly, these programs can also be employed to boost sales. By creating interactive and engaging experiences, we can captivate customers and persuade them to make purchases. The beauty of gamification lies in its limitless possibilities; there are no boundaries except for our own imagination. 1/08/2024 Blog
Video - Best 3 Gamification Campaigns
We explored three distinct ways in which these programs can be effectively utilized. Firstly, they can be employed for client retention purposes. By incorporating game-like elements into loyalty programs, we can enhance customer engagement and encourage repeat business. Secondly, gamification programs can serve as a powerful tool for motivating brand advocates. By rewarding customers for promoting and advocating for our brand, we can strengthen their loyalty and encourage them to spread positive word-of-mouth. Lastly, these programs can also be employed to boost sales. By creating interactive and engaging experiences, we can captivate customers and persuade them to make purchases. The beauty of gamification lies in its limitless possibilities; there are no boundaries except for our imagination. 11/05/2024 Blog
Video - Make Marketing Fun Again - Gamification
If you want to do more with less, then you need to learn how to leverage the time, talent, and relationships, and reach that other people who share your same targeted audience. This means you need to find a way to motivate companies and people to engage where, when, and how you want. Sound like pure magic? Well in many ways gamification can be just that. 01/06/2024 Blog
Video - How to Implement a Growth Hacking Program
If you want 2024 to be more successful than 2023, you will need to be bold, assertive, and take charge of your marketing program. The time for being timid has passed. You tried the slow, but sure approach, and you are only incrementally better than before you started. The person who said that any progress, no matter how slow, is good progress, was wrong. Victory will favor the bold and those whose progress is swift and certain. If you are not experiencing 30% growth month over month, you are falling behind your competition. If you are a startup and are not seeing exponential growth, you are likely to run out of money and time long before any investor will consider you a viable opportunity. You need to implement a growth hacking program. 1/03/2024 Blog
Video - Growth Hacking - How to Make the case to Management
Implementing a growth hacking program can bring numerous benefits to a business. We explore the reasons you should implement a program and how to get senior management's buy-in. Firstly, it allows for rapid experimentation and iteration, enabling companies to quickly identify what strategies work and discard those that do not. This agile approach helps businesses stay ahead of their competitors and capitalize on emerging opportunities. Additionally, growth hacking focuses on data-driven decision-making, using analytics to measure the success of various initiatives and fine-tune marketing efforts accordingly. 1/04/2024 Blog
Video - For Startup Founders Only How to Make 2024 a Success
Your decision to start a company is commendable, as it requires immense dedication, perseverance, and a willingness to overcome numerous obstacles. Many businesses that have exceptional products never become viable. If you build a better mouse trap, people will NOT beat a path to your door. You need professional marketing and sales support. We tell you have to achieve the best-in-class talent at little or no cost. 1/01/2024 Blog
Video - Marketing is Just Like Building a House
Marketing is like building a house. It takes a team to build a house. The best carpenter is probably not the world’s best plumber or electrician. In marketing, a world-class web developer may not have the most expertise in design or marketing strategy. Certain tasks need to be done, in a specific sequence, for it to make any sense in the end. You can start to frame a house until the foundation is laid. That is very similar to marketing. It makes no sense to create great content unless your website and landing pages are optimized. 1/02/2024 Blog
December 2023
Video - Account-Based Marketing - Unique and Bizarre Strategies
Account-based marketing is all about creating highly personalized and highly targeted content for specific individuals in a company you are targeting. Today we share some of the more unique ways we made the connection for our clients. 12/31/2023 Blog
Video - How To Find and Hire the Right Influencer
We are showing you the process that Prevail Marketing utilizes for narrowing down the possible influencers so you will end up with the right influencer for your marketing campaign. This process will help you identify influencers who have a relevant and engaged following that aligns with your target market. 12/29/2023 - Blog
Video - Artificial Intelligence - Impact on Influencer Marketing
Nobody can tell you how artificial intelligence will change influencer marketing. We can share how it has already affected AI and some cautionary tales that you need to know. Influencer marketing is built on relationships and trust. AI may be able to analyze data and identify potential influencers, but it cannot build authentic relationships on behalf of a brand. Establishing a genuine connection with influencers requires human interaction, understanding, and mutual trust. 12/30/2023 Blog
Video - Amazing B2B Influencer Marketing Strategies
Do you want to start 2024 with influencer marketing programs that we ran in 2023 and were game changers for clients? We provide you with 7 programs that can change your stars. 12/27/2023 Blog
Video - Influencers - How to Select and Measure Their Performance
If you want to select the right Influencer for your marketing campaign, measure what matters. The five "R's." If you don't measure what is important, then you are simply guessing and hoping for the best. The ONLY way to have a science-based marketing program is to be a metric-driven marketer. While we know most agencies don't track 400 KPIs each month for every client, if you are not tracking the five R's for Influencers, you are leaving your fate to luck. 12/28/2023 Blog
Video - Who is an Influencer? How to Optimize Them!
The type of influencer that is appropriate for your business will depend on your product or service, your audience, and your budget. It is important to keep in mind it is not the person who impresses you that matters, but who will be seen as authentic and garner the trust of your target audience. We examine each class of influencers and how to use them. 12/25/2023 Blog
Video - The Science Behind Influencer Marketing
Influencer marketing is an extremely effective method of generating leads and sales. We look behind the curtain as to what is behind its effectiveness. The success of influencer marketing can be attributed to various psychological factors, including the law of social proof, the law of authority, the law of liking, the law of unity, emotional connection, and authenticity. By understanding and leveraging these factors, businesses can harness the power of influencer marketing to reach their target audience, build brand awareness, and drive conversion rates. 12/26/2023 Blog
Video - How to Leverage Your Startup to Success.
We start our video series about the best marketing campaigns for Startups and Early Stage Companies. Today we share why leveraging the time, energy, talent, and relationships of third parties is an effective method for startups to generate business. 12/23/23 Blog
Video - Make the 1st Quarter of 2024 a Performance Record
ABM can be an effective approach when you know all the players and the potential win is big. Because you are providing each decision-maker and influencer with personalized information that pertains to their pain points and concerns, it makes you a more credible solution and produces fewer objections. If you have potentially high-value prospects, which could significantly impact your bottom line, consider an ABM approach. 12/24/2023 Blog
Video - Optimize Your Landing Page for Success!
At the heart of every good marketing campaign is the landing page. The final destination must close the transaction or compel the visitor to download a document and sign up for an event. If the landing page fails to resonate with visitors, all the time, effort, talent, and expense that had brought them to that point is for naught. 12/21/2023 Blog
Video - Startups - Common Mistakes By Founders
Startups face numerous challenges on their journey to success. However, Founders, by avoiding common mistakes, can significantly improve their chances of survival and growth. By recognizing the importance of seeking help and relying upon the expertise of marketing and sales professionals, Founders can navigate the competitive landscape and position their startups for long-term success. 12/22/2023 Blog
Video - Marketing Strategy with Guaranteed Results - Co-branded Emails
Email marketing remains a powerful tool for businesses to connect with their target audience. Co-branded emails, in particular, offer a unique opportunity to leverage the strengths of multiple brands to create a more impactful and engaging email campaign. In this article, we will explore the benefits of co-branded emails. 12/19/2023 Blog
Video - Co-branded Emails Best Practices - Guaranteed Results
Co-branded emails are a highly effective marketing strategy, with guaranteed returns, if the best practices we outlined are followed. By partnering with another brand, businesses have the opportunity to expand their reach and tap into a new customer base. 12/20/2023 Blog
Video - Three Videos Every Company Needs
Videos that EVERY company needs: 80% Video #Sales, Onboarding Videos #Operations, FAQ Videos #CustomerSupport Not all videos created by marketing departments are solely aimed at client acquisition. While attracting new customers is crucial for business growth, equal emphasis should be placed on customer satisfaction and client retention We discuss three videos that Sales, Operations, and Customer Support need 12/17/2023 Blog
Video - 4 Videos Every Startup Needs
Successful marketing is all about building a relationship of trust with your targeted audience. Even when the prospect has a real need for your product or service, they usually have many different options. Who they will eventually choose is often less about particular features or promises made and which company has built a relationship of trust with them. Today’s video is all about the videos every company should create that will help build that sense of confidence and well-being. The Founders's Video Sales Emails Videos The Purpose Statement Video Social Media Snippet Videos 12/18/2023 Blog
Video -The Power of Videos - Why You Need Them for Marketing
Videos can captivate and engage audiences, making them more likely to remember and share the message being conveyed. With the rise of social media platforms and the increasing popularity of video-sharing sites, businesses have a tremendous opportunity to reach a wider audience through video marketing. 12/15/2023 Blog
Video - Why you need Explainer, Product Demo, and Customer Testimonial Videos
Create videos that will impact sales and growth. Learn which videos should be your focus as you begin to create content. Today we explore Explainer Videos, Product Demo Videos, and Customer Testimonial Videos..Learn how they benefit your sales efforts and how to implement them properly. 12/16/2023 Blog
Video - Social Media Marketing - Is Pay for Play Worth it?
Paid social media advertising is a worthwhile investment for any business that wants to grow its online presence, reach new customers, and increase its sales. By using the right strategies, platforms, and tools, you can create effective and efficient paid social media campaigns that deliver results. 12/13/2023 Blog
Video - Paid Social Media Campaigns 101
The key to success with social media is making sure you don't skip past the basics of good marketing techniques and strategies. Utilizing best practices will create a social media strategy that maximizes your resources and helps you achieve your desired outcomes. 12/14/2023 Blog
Video: Proof Organic Social Media Marketing Works
Before we are through you will question why organic social media marketing has not been a bigger part of your growth strategy. But like all marketing efforts, it has to be done properly. This means adhering to best practices that have been honed and proven over a number of years and with a number of industries. 12/11/2023 Blog
Video: Social Media Marketing - User-Generated Content - Case Studies
User-generated content can be a powerful tool in social media marketing as it adds authenticity and trustworthiness to a brand's online presence. By allowing users to share their own experiences and opinions, companies can tap into a wider range of perspectives and foster a sense of community. 12/12/2023 Blog.
Video: Top Marketing and Sales Strategies to Engage Before 2023 Ends
Any end-of-year initiative must be something that will truly impact success, either now, or set the foundation for next year. We have several recommendations that are designed to set your company up for success. 12/9/2023 Blog
Video: Top 15 Mistakes that Social Media Managers Make
Social Media, done correctly, can increase brand awareness and sales, but when done poorly, it can wreak havoc on a brand. We share 15 key mistakes that are often made. 12/10/2023 Blog
Video: Master the Art of Lead Nurturing
Email nurturing campaigns have become the principal tactic for businesses looking to engage and nurture their leads from the awareness stage to becoming a customer. In this video, we will explore the benefits of email nurturing campaigns, discuss best practices, and provide valuable tips and tricks to help you optimize your campaigns for maximum results. 11/8/2023 Blog
Video: Optimize Your Lead Nurturing Program or Lose Money
Lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel and through every step of the buyer’s journey. It focuses marketing and communication efforts on listening to the needs of prospects and providing the information and answers they need. Lead nurturing is critical to ANY marketing and sales program. 11/7/2023 Blog
Video: Create Compelling Content - Use the Content Marketing Formula
Video: Discover How to Create Great Content
Video: Client Retention - You're Either The Solution or The Problem
Client retention is all about building, and maintaining the client's trust. Mistakes will happen, problems will arise, and if you have built trust with the client, they will afford you the time and opportunity to remedy them. 12/4/2023 Blog
Video: Make Sales Faster!!!! Use an Inbound Sales Methodology
The number one inbound marketing company, HubSpot, found a way to use inbound marketing tactics to generate sales quickly. Quit Cold Calling and use the Inbound Sales method. Learn the five-step approach to quick sales Methodology 12/3/2023 Blog
Video: Inbound Marketing is Dead! Long Live Inbound Marketing!
Inbound Marketing is Dead! Long Live Inbound Marketing! In 2005, Brian Halligan coined the term "Inbound Marketing" and shortly thereafter formed the greatest inbound marketing platform, HubSpot. But even HubSpot did not use that definition to grow its dynasty. Welcome to the New and Improved Inbound Marketing that even HubSpot embraces.. 12/2/2023 Blog
Video: Growth Enablement - The ONLY Path to Growth!
Growth enablement looks beyond just the sales department and its relationship to marketing or software. It looks to the entire organization and seeks to optimize any and all opportunities to acquire, retain, upsell, and evangelize prospects and clients. It embodies the frictionless experience of the client throughout the entire lifecycle. 12/1/2023 Blog
November 2023
Video: Your Marketing Department has the Power to Prevent Churn
Today’s discussion is where the rubber meets the road. We will discuss the actual strategies that the Marketing department should undertake to ensure that clients feel valued and want to continue doing business with you..#MarketingTips #BestPractices. #churn #customer retention #marketingstrategy #marketing #blogs. 11/29/2023 See Blog
Video: Serious About Client Retention? Better call Sales (and Product Team)
Today’s discussion is about the expanded role that the Product Development and Sales Department needs to take to help eliminate churn. Simply relying upon Customer Support will result in higher churn that translates to slower growth and decreased profitability.#MarketingTips #BestPractices. #churn #customer retention #marketingstrategy #marketing #blogs. 11/30/2023 See Blog
Video: How to Grow Your Business Through Better Customer Retention
Grow your business faster through better client retention. Client retention needs to be held in the same regard and has the same level of time, talent, and resources as customer acquisition.#MarketingTips #BestPractices. #churn #customer retention #marketingstrategy #marketing #blogs. 11/28/2023 See Blog
Video: Learn How to Prevent Customer Churn!
A Harvard Business School study showed that, on average, a 5% increase in customer retention rates results in a 25% – 95% increase in profits. We start a five-day discussion that looks at each department's role in improving customer retention rates. Over this period, we will give concrete strategies that work. #MarketingTips #BestPractices. #customerretention #churn #Sales #marketingstrategy #marketing #blogs. 11/27/2023 See Blog
Video: B2B SaaS - How to Create a Winning Strategy for Growth
Are you a frustrated B2B SaaS owner who is frustrated because your business has little to no growth? Are clients churning as fast as you bring on a new one? Today, we start a five-part series on How to Grow Your B2B SaaS Business. We invite you to come along and learn marketing strategies that have been highly successful for our clients #MarketingTips #BestPractices. #B2BSaaS #SaaS #Growth #Sales #marketingstrategy #marketing #blogs. 11/22/2023 See Blog
Video: Foundational Strategies to Grow Your B2B SaaS Business
There is no silver bullet, or secret strategy, that will deliver you marketing/sales success. It is all about doing a lot of activity, right? The reality is a lot of SaaS marketing is a game of inches, where incremental improvements and optimizations will result in a percentage increase in demos. Those seemingly small incidental increases add up. Today, we are going to examine some of the fundamental programs that we have utilized in successful SaaS marketing programs. .#MarketingTips #BestPractices. #B2BSaaS #SaaS #Sales #marketingstrategy #marketing #blogs. 11/23/2023 See Blog
Video: Four Spectacular B2B Marketing Strategies
I always tell my clients that there is no silver bullet that will bring you marketing/sales success for B2B SaaS Marketing. My clients will tell you I am wrong, that these four strategies changed their stars. It took their struggling B2B SaaS sales and turned it into a flow of high-quality prospects that closed. .#MarketingTips #BestPractices. #B2BSaaS #SaaS #Sales #marketingstrategy #marketing #blogs. 11/24/2023 See Blog
Video: Get B2B SaaS Wins Before 2024
The year is about to close out and you have not yet met your quota. We have strategies that will help you close out 2023 with a bang! The only catch is you need to act now!.#MarketingTips #BestPractices. #B2BSaaS #SaaS #Sales #marketingstrategy #marketing #blogs. 11/25/2023 See Blog
One of the reasons that B2B SaaS companies fail is they either are not paying attention to the right metrics, or failing to correct those they are tracking. We share our scorecard on the metrics you need to track for B2B Success.#MarketingTips #BestPractices. #B2BSaaS #SaaS #Sales #marketingstrategy #marketing #blogs. 11/26/2023 See Blog
Video: Get B2B SaaS Measure What Matters
Video: Learn How Your Home Page Can Build Trust and Conversions
Learn how to leverage social proof by providing evidence that others have had positive experiences with the product or service being offered. It utilizes several principles from “Influence: The Power of Persuasion” by Dr. Robert B. Cialdini. Specifically, the Law of Social Proof, the Law of Authority, and the Law of Liking.:#MarketingTips #BestPractices. #UX/UI #WebsiteDesign #Website Development #marketingstrategy #marketing #blogs. 11/21/2023 See Blog
Video: Account-Based Marketing
ABM works, because it provides targeted outreach to companies you know would benefit from your services by leveraging a highly personalized buying experience directed toward decision-makers and internal influencers. Our ABM eBook is designed to provide you with an understanding of how to implement an ABM program utilizing best practices. We have utilized this methodology for a number of clients, and the results have been spectacular. #MarketingTips #BestPractices. #ABM #account-based marketing #marketingstrategy #marketing #blogs. 11/15/2023 See Blog
Video: Marketing Automation - Why You Need It
One of the most foundational pieces of software necessary for a successful marketing program is a Marketing Automation Platform. That is why it still surprises me when a company wants to engage in our results-driven approach to marketing/sales success but balks at the use of the right software or tools. #MarketingTips #BestPractices. marketingautomation #HubSpot #Marketo #Pardot #marketingstrategy #marketing #blogs. 11/16/2023 See Blog
Video: Marketing Automation - How to Evaluate Your Options
What factors should you consider when buying a Marketing Automation Platform? There are a vast number of factors that need to be considered. A few of them are: Cost What do you need it to do? Learning Curve/Ease of Use Scalability Data Security Customer Support Integrations rCommerce v. eCommerce Marketing/Sales Alignment #MarketingTips #BestPractices. marketingautomation #HubSpot #Marketo #Pardot #marketingstrategy #marketing #blogs. 11/17/2023 See Blog
Video: UX/UI Failures: Main Navigation
Are you able to attract visitors to your website, but you can't make them stay? SHAKE IT OFF! Seriously the problem might be your website's ux/ui. Today we are starting a series on best practices and some of our pet peeves on how too many companies are crippling their efforts through foolish mistakes. Today, we will discuss the UX/UI of the main navigation menu.#MarketingTips #BestPractices. #UX/UI #WebsiteDesign #Websit Development #marketingstrategy #marketing #blogs. 11/18/2023 See Blog
We will give you psychological tricks and strategies to keep people engaged. The importance of user experience (UX) and user interface (UI) on the home page of a website cannot be overstated. The home page serves as the virtual front door to a website, and it is crucial to make a positive first impression.#MarketingTips #BestPractices. #UX/UI #WebsiteDesign #Websit Development #marketingstrategy #marketing #blogs. 11/20/2023 See Blog
The header is one of the most important features on your website, as the ratio between the space it takes and the benefits it gives, is unparalleled. In fact, we contend that the header is the most valuable real estate on the entire website. It must attract and compel the visitor to act. Most visitors will not navigate any further into the website unless the header:#MarketingTips #BestPractices. #UX/UI #WebsiteDesign #Websit Development #marketingstrategy #marketing #blogs. 11/19/2023 See Blog
Video: How to Keep Visitors Engaged on Your Website
Video: Don't Squander Your Most Valuable Real Estate - Your Header
Video: How to Build a Website that will Please Google and Convert Customers
Part 1 of a series on how to make your website resonate with your customers and deliver results #MarketingTips #BestPractices. #websites #marketingstrategy #marketing #sales. 11/8/2023 See Blog
Gamification has taken the marketing world by storm, and for good reason. It is a powerful tool that can help businesses build client retention and create brand advocates. #MarketingTips #BestPractices. #Gamification #marketingstrategy #marketing #sales. 11/9/2023 See Blog
Video: The Magical Mysterious World of Growth Hackers
While the agency model is not broken, it does have its limitations. Not every business can afford to hire a full-service agency Sometimes a Fractional CMO/CGO is all that is needed. #MarketingTips #BestPractices. #buyerpersona #marketingstrategy #marketing #sales. 11/7/2023 See Blog
Video: Is the Agency Model Broken? No, but Maybe you just need a Fractional Chief Growth Officer
Video: Level Up Your Marketing: The Power of Gamification
The key traits of a great Growth Hacker are daring creativity and an understanding of both metrics and marketing. Growth Hackers are more than marketers; they may impact the distribution and the product itself to foster overall growth. #MarketingTips #BestPractices. #GrowthHackers #marketingstrategy #marketing #sales. 11/10/2023 See Blog
This eBook is NOT a regurgitation of information currently available in those other publications that proclaim themselves to be the definitive guide. We have endeavored to provide a unique perspective, the most current information, and a complete re-examination of the space and practices. #MarketingTips #BestPractices. #InfluencerMarketing #marketingstrategy #marketing #sales. 11/11/2023 See Blog
Video: The ALMOST Definitive Guide to Influencer Marketing
The one book every person should read, and that has helped me more than any other business publication, is “Influence: The Power of Persuasion” by Dr. Robert B. Cialdini. This book provides you with tools to craft compelling marketing messaging, obtain sales, and win arguments. #MarketingTips #BestPractices. #InfluencerMarketing #marketingstrategy #marketing #sales. 11/12/2023 See Blog
Video: The Laws of Influence - the Psychology of Getting to YES
We will explore four leveraging strategies that Prevail Marketing has successfully utilized for our clients. These strategies created exponential growth for them, and they can for you. The four strategies are: Influencer Marketing Affiliate Marketing Referral Programs Reseller Programs. #MarketingTips #BestPractices. #leverage #affiliate #resellers #refferals #influencers #marketingstrategy #marketing #blogs. 11/14/2023 See Blog
Writer's block is a real thing. You can be cranking out content, and suddenly, you are at a loss for what you should say next. Maybe you are lucky, and you have enough written that you can simply stop and write a conclusion. But what do you do if you are only 600 words into a long-form blog that has a 1500-word minimum? The good news is that we have developed several strategies you can employ to overcome it. #MarketingTips #BestPractices. #ContentMarketing #marketingstrategy #marketing #blogs. 11/13/2023 See Blog
Video: Leverage Your Way to Growth
Video: How to Solve Writer's Block
Video: The Great Marketing Experiment of 2023/24
Prevail Marketing begins the Great Marketing Experiment by posting content every day on eight platforms for one year. 11/1/2013. See Blog
Video: How do You Define Marketing Success?
Prevail Marketing believes the ONLY definition of marketing/sales success is SUBSTANTIAL increases in CUSTOMERS, REVENUE, and PROFITABILITY. 11/2/2023 See Blog Transcript
Video: How to Achieve Marketing/Sales Success!
Defining marketing success is easy, but achieving it is harder and requires four elements: Talented People, Proven Process Discipline, and Reporting. Learn the secrets and techniques that have been developed and refined over 15 years. 11/3/23 See Blog
Video: How to Create Buyer Personas
Buyer Personas are not a person's demographics or a fictional construct. They are developed through a process and will tell you what content you need to create and where you should distribute it to attract, engage, and nurture a person from a prospect to a client. 11/4/23 See Blog
Video: Blog Your Way To Growth
This is part three of our Marketing/Sales Success series. Part one was entitled How to Achieve Marketing Sales Success (The Secrets Revealed). Part two covered How to Create Buyer Personas. We discuss how to use the information you obtained. #buyerpersona #marketingstrategy #marketing #sales. 11/5/2023 See Blog
Video: Buyer Personas - The Foundation of Marketing Strategy
Do you want Google to fall in love with you? Then blog your way into the search engine's heart and find yourself on page one! #MarketingTips #BestPractices. #buyerpersona #marketingstrategy #marketing #sales. 11/6/2023 See Blog
Contacts:
prevailer@prevail.marketing
(424) 543-6500