Curriculum Vitae (CV) for William (Bill) Arnold

BILL ARNOLD

424.398.9888 / wraprevail@gmail.com or bill@prevail.marketing

President/CMO/Chief Growth Officer/Chief Revenue Officer

The embodiment of my career is bringing marketing/sales success to my clients. I have taken fledgling companies and implemented best marketing and business practices that have dramatically increased their market share and overall sales. I have been the product management architect, which has increased annual recurring revenues by tenfold. I have specialized in taking startups and early-stage companies to successful outcomes.

Marketing/Sales Success—My process is metric-driven and transparent. I begin each engagement with a Discovery and Assessment Process and Buyer Persona Development Process. That culminates in a 150-page report on the industry, marketplace, competitors, and any other factors that might impact its success. I then track 400+ KPIs each month to ensure performance and results. I don't guess what is working; everything is tracked, and I adjust or improve everything through a continuous A/B testing process.

You may gain further insights into my process by reviewing the following pages:

• How To Achieve Marketing and Sales Success

• Our Approach

While I track hundreds of KPIs monthly, only four will dictate whether you have achieved marketing/sales success. The four KPIs are substantial (double-digit percent) increases in:

• Customers

• Revenue

• Profitability

• ARR

Examples of Success By Industry

The simplest way to ascertain if I have the chops and the unicorn you are seeking is to look at the blogs I have written in the past year that demonstrate my skill set. The list can be found on my blog, Prevailing Thoughts. 1. I have over 23 years of experience helping companies achieve revenue growth by optimizing all aspects of a business (sales, marketing, customer service, operations, and product).

Startup or Early-Stage Company Experience

I have extensive startup marketing experience and am a growth hacker at heart. If you are interested in my GTM strategies, please see my pages on Startups and Growth Hacking.

Agency Experience

I have 17 years of experience leading some of the top HubSpot marketing agencies as Chief Marketing Officer and Strategist. I took three organizations from small project-based engagements to large retainer-based engagements. This propelled them from the lowest HubSpot tier to the highest. You only achieve this status if you are able to secure and retain clients.

B2B SaaS Experience

To understand how I have scaled B2B SaaS companies, please look at my B2B SaaS page. It will also show some representative clients. Two such examples are:

Curogram: As Chief Growth Officer for Curogram, I came into an organization where I could throw a rock in any direction and at any distance and find they were not operating according to best practices. I implemented the necessary changes and grew them by 350% in fourteen months. We only left (as the entire C-suite) when we discovered the founder was embezzling from the company. We notified the shareholders and resigned.

BQE Software: As Chief Growth Officer in charge of marketing and sales for BQE Software, I took an organization that had five years of declining leads and sales and revamped its marketing and sales approach. I also modified the product mix and introduced new market segments. The results grew from $8.5 million to $19.5 million in 18 months. The company was then sold, and the entire C-suite was replaced.

Web 3 Experience

To understand how I help scale Web 3 projects, including cryptocurrencies and NFTs, DAOs, and decentralized finance, see my web3/crypto page. It will contain several blogs that offer insights into my process. Examples of projects are:

Utility Coin for Energy Startup: This startup used a utility token to promote energy efficiency and payments between customers and vendor partners. As CMO, I grew the company to over USD 4M.

Utility Coin for Barter Company: I Started a barter company where we used a started utility token to pay for goods and services amongst partners. Grew it to over $15 million in revenue with over 12,000 customers/partners. It was sold in a successful exit.

Crypto Influencers: I have helped the top Crypto influencers on YouTube and X grow their followers and subscribers to over 3.1 million subscribers and followers.

Healthcare Experience

To better understand my extensive experience in marketing for healthcare service providers, see my healthcare page, which showcases former clients and some blogs that speak to my work. As the chief strategist of several top HubSpot marketing agencies, I worked for the Cleveland Clinic Wellness Program, Rehabilitation centers, infertility clinics, plastic surgeons, and medical equipment suppliers.

PROFESSIONAL EXPERIENCES

PREVAIL Marketing - President and Chief Strategist

January 2023– Present

Provides fractional CMO/CGO/COO services for Responsible for B2B growth marketing for technology, healthcare, SaaS, e-commerce, manufacturing, and DeFi projects

Curogram (Long Beach, CA.) -Chief Revenue Officer and President

June 2021– December 2022

Orchestrated a total revamp of the SaaS B2B Healthcare business that resulted in:

• Increased SQLs by 75%

• Increased Sales Conversion by 47%

• Reduced Churn by 29%

• Increase in ARR by 350% in 18 months

BQE Software (Torrance, CA.) - Chief Growth Officer

February 2020– June 2021

• Increased SQLs in 8 months by 31% (During a Pandemic)

• Increased Organic Traffic leads (SQLs) in an 8-month period by 82%

• Reduced the Cost Per SQL in 8 months by 47%

• Increased the close rate for SQLs by 8.75% during the same period.

• Increase ARR by over 127% in 17 months

• Successful exit for a founder.

Prevail Marketing, LLC. (El Segundo, CA.) - President - Chief Strategy Officer - Business Development

(January 2018 – February 2020)

Duties Included:

• Created and implemented marketing and business development plans for the agency and all its clients.

• Managed a staff of 40 marketing professionals.

• Trained all professional staff

• Development and management of marketing and organizational budgets.

• Managed relationships with outside vendors and service providers.

• Created metrics for each client to track the performance of marketing/sales success.

• Implemented cutting-edge technologies that improved marketing/sales outcomes.

• Responsible for all business development initiatives and closing of sales. Responsible for UX/UI for websites, emails, and all collateral

• Developed and implemented an earned media program.

• Thought Leadership: Creation of content and speaker.

Accomplishments:

Agency Level:

• In two years, grew revenue from zero to $7.3M

• Grew agency to become a Gold HubSpot Partner in 4 months.

Clients Level:

Professional Speaker: Exceeded event enrollment goals by 1500%. Grew sales by 30% month over month from previous record sales.

Healthcare SaaS Client: Increase Sales and Client Retention by 40% through an aggressive Sales Prevailment Program that turned customers into advocates and influencers.

Technology SaaS Client: Earned media program generated 7 million dollars of investment for the client

Healthcare Client: Medical Implemented marketing campaigns and sales enablement strategies that increase new sales by 60% and repeat client sales by 45%. It involved optimizing their earned media, loyalty programs, and influencer marketing.

EYEMAGINE Technologies (Irvine, CA) - President - Chief Revenue Officer- Business Development

November 2016 - December 2017

Duties Included:

• Development and implementation of best practice processes for all areas of marketing

• Creation of marketing and business development plans for the agency and all its clients.

• Managed a staff of 60 marketing professionals.

• Management of agency’s budgets.

• Created and nurtured relationships with outside vendors, service providers, resellers, and partners.

• Created metrics and a tracking system for each client to track the performance of marketing/sales success.

• Implemented cutting-edge technologies that improved marketing/sales outcomes.

• Responsible for all business development initiatives and closing of sales.

• Thought Leadership: Creation of content and speaker.

Accomplishments:

Agency Level:

• Introduced marketing processes and strategies that:

• Increased average monthly retainers from $5,000/month to $36,000/month.

• Achieved Diamond Tier Hub Spot Status in 11 months.

• Improved profitability by 42%

Client Level:

SaaS Ecommerce Client- Increased sales by 35% in 45 days through organic programs that included email marketing, content creation/distribution, and web/mobile property optimization.

Healthcare SaaS Client: Digital marketing optimization increased yearly sales by 47%, requiring the implementation of best practices.

Cannabis Client - Created a brand strategy for packaging, branding, web, and mobile properties. Introduced test marketing into dispensaries and achieved 100% acceptance.

E-Commerce Computer Client- Established brand strategy and marketing program that enabled the clients to sell out entire stock within 48 hours of being introduced.

E-Commerce/Retail Consumer Electronic Client- achieved a 38.9% increase in sales over the previous period through a comprehensive omnichannel digital marketing campaign.

Salted Stone (Monrovia, CA) - Director of Client Strategy and Business Development

September 2015 – July 2016

Duties Included:

• Development and implementation of best practice processes for all areas of marketing and sales

• Creation of marketing and business development plans for the agency and all its clients.

• Managed a professional staff of 30 marketing professionals.

• Management of agency’s budgets.

• Created and nurtured relationships with outside vendors and service providers.

• Created metrics and a tracking system for each client to track the performance of marketing/sales success.

• Implemented cutting-edge technologies that improved marketing/sales outcomes.

• Responsible for all business development initiatives and closing of sales.

• Thought Leadership: Creation of content and speaker.

Accomplishments:

Agency Level:

• Increased average monthly retainers from $3,000/month to $27,000/month.

• Achieved Diamond Tier HubSpot Status in 7 months

• Double Revenues in the first eight months

• Developed the growth strategy that resulted in Salted Stone becoming an international marketing agency

• Improved profitability by 38%

Client Level:

Behavior Health SaaS Client- Developed an entire brand strategy for a startup behavioral health client that propelled them to be one of the market leaders. This included extensive public relations engagements, including a joint program with the Obama White House.

E-Commerce Client- Help create a market leader in the artificial grass sector through paid advertising (e.g., PPC and social media ads) and nonpaid social engagement.

E-Commerce Video Camera Company- Through the implementation of a startup go-to-marketing campaign, increased revenues by over 400%.

Kuno Creative (Avon, Ohio) - Senior VP of Client Engagements (Acquisition, Strategy, Client Retention)

April 2013 – August 2015

Duties Included:

Throughout my tenure at Kuno Creative, I was responsible for client acquisition and was the lead strategist for those clients who implemented the marketing program.

Kuno Creative’s process was to integrate both inbound and outbound marketing protocols to entice and nurture buyers through the sales process. It resolved around identifying and crafting all aspects of the program to what each buyer persona needs to see at each stage of their buyer’s journey. The first was optimizing the website for UX/UI, SEO, inbound marketing, and conversions. Was responsible for the entire strategic marketing program, including ensuring content that speaks to and addresses the issues and concerns of each buyer persona at each stage of the sales process, demand generation, and lead nurturing programs that cultivated the leads down through the sales funnel.

Accomplishments:

Agency Level:

• Increased Client Acquisition by 30% in 2014 and 45% through July 2015.

• Increased client retention by 25% in 2014 and 37% through July 2015.

• Increased Kuno Creative’s bottom-of-the-funnel leads by 48% in 2014.

• Created Processes that improved profitability by 40%.

• Achieved Diamond Tier Hub Spot Status.

Client Level:

Consumer Health SaaS - By implementing best practices, increased by 283% qualified leads for products that sold for $30,000.

SaaS Client- Increased consumer sales yearly by 66% through better storytelling and optimization or marketing and sales enablement.

E-Commerce Camera Company – Created a marketing campaign that revived global sales through a 259% increase in engagement.

Richer Life, LLC. (Cleveland, Ohio) - Managing Director and Chief Revenue Officer

Jan 2004-March 2013

Duties:

Richer Life, LLC. was a digital marketing company that created digital marketing for both B2B and B2C companies. We used a comprehensive metric-driven approach that included identifying the buyer persona, creating segmented content for each targeted persona, demand generation programs, and full-funnel nurturing campaigns.

Accomplishments:

• Managed a remote team of 60 individuals comprising sales, strategists, developers, designers, content writers, and technologists.

• Five consecutive years of 20% growth year after year

• Successful 10X exit.

Prior Experiences

Corporate Counsel - Fifteen years experience as Corporate Counsel for a Fortune 500 company responsible for Contracts, Compliance, Mergers and Acquisitions, and Litigation

BootStrap Startups- I started three companies: Barter Network, Women's Magazine, and Marketing Agency. All three had successful exits.

Education

Full Sail University (2014): Master of Science – Digital Marketing

John Marshall, Cleveland, OH - Juris Doctor

Lake Erie College, Painesville, OH - BS Marketing and Sales Administration

Additional Insights

One-word mission statement - PREVAIL

Work Ethic: “The only thing I see that is distinctly different about me is that I'm not afraid to die on a treadmill. I will not be outworked, period. You might have more talent than me, you might be smarter than me, you might be sexier than me, you might be all of those things you got it on me in nine categories. But if we get on the treadmill together, there are two things: You're getting off first, or I will die. It's really that simple, right? You're not going to out-work me. It's such a simple, basic concept.”